From the very beginning, PURA has been about one thing: connecting people to nature through our ingredients. Founded by a team of nature lovers and environment care-takers, our products re-balance your self-care and lifestyle, inspiring you to recharge with the natural world daily.
Our products are free from all parabens, PEGs, SLS, colors and fragrance. We also never perform animal testing.
See below a list of our key points: